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Luxury vehicle is a marketing term for a vehicle that provides luxury — pleasant or desirable features beyond strict necessity — at increased expense (see luxury goods).
The term suggests a vehicle with higher quality equipment, better
performance, more precise construction, comfort, higher design,
technologically innovative modern, or features that convey an image,
brand, status,
or prestige, or any other 'discretionary' feature or combination of
them. The term is also broad, highly variable and relative. It is a
perceptual, conditional and subjective attribute that may be understood
differently by different people; "what may be luxury for one may be
premium for another."[1]
In contemporary usage, the term may be applied to any vehicle type— including sedan, coupe, hatchback, station wagon, and convertible body styles, as well as to minivans,[2][3] crossovers, or sport utility vehicles and to any size vehicle, from small to large—in any price range.[4]
Moreover, there is a convergence in the markets and a resulting
confusion of luxury with high price: where there may have been a clear
difference in price between luxury and others, there is no longer an
absolute separation between premium and luxury, with what may be premium
brands now more expensive than the equivalent so-called luxury ones.[5]
Automobile manufacturers market specific makes and models that are
targeted at particular socio-economic classes, and thus "social status
came to be associated more with a particular vehicle than ownership of a
car per se."[7] Therefore, automakers differentiate among their product lines in "collusion" with the car-buying public.[7]
While a high price is the most frequent factor, it is "styling,
engineering, and even public opinion which cars had the highest and
lowest status associated with them."[7]
Every era in automobile history has had "a group of car marques and
models that have been expensive to purchase, due to their alleged
superiority of their design and engineering".[7] Aimed at wealthy buyers, such automobiles might be generically be termed luxury cars."[7]
This term is also used for unique vehicles produced during "an era when
luxury was individualistic consideration, and coachwork could be
tailored to an owner like a bespoke suit."[8]
Although there is considerable literature about specific marques, there
is a lack of systematic and scholarly work that "analyzes the luxury
car phenomenon itself."[7]
Luxury vehicle makers may either be stand-alone companies in their
own right, such as BMW and Mercedes, or a division/subsidiary of a mass
market automaker (e.g., Lexus is part of Toyota). Badge engineering is often used for cost savings, for example, the Lincoln vehicles that are based on Ford platforms or Acura models that are modified mass-market Honda cars.[9]
Though widely used, the term luxury is broad and highly variable. It
is a perceptual, conditional and subjective attribute and may be
understood differently by different people: "What is a luxury car to
some... may be 'ordinary' to others."[4]
Source; wikipedia.org
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